The Kroger Company

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Kroger VIP

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The Kroger Company is the largest grocery store chain in the United States! Once you've received the approval from the buyer then it's on to the next step, loading your items into Kroger MDM/VIP, but first you need to publish your items from 1World Sync, a true behemoth of GDSN's.  Here's a quick breakdown on the process of loading your items into the Kroger Portal. First, you load your items into a 1World Sync data pool and populate all the required fields and publish it over to Kroger. Then you go into the Kroger VIP portal and add additional attributes that are mandated by the retailer. Well that sounds simple, but it's not. If you are inexperienced in item set up you will likely be overloaded with various errors that are triggered by what and how you populate the required fields. All of these errors are very time consuming and mentally strenuous when you have other task to focus on. Contact us for a quick and free consultation on how we can help you load your items quickly and efficiently into the Kroger VIP system.

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Below are some ways that this Kroger initiative helps them to sell your items: 

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• Leverage the value of GDSN by adopting global data standards

• Instantly update the Kroger team of item modifications

• Improve data accuracy, as all item information will originate with and be owned by the supplier

• Enhance communication of relevant item data to our suppliers

• Help us look at items like our customers do so we can both sell more product